ABOUT HERE ARE ALL THE BLACK PEOPLE
The One Club's celebrated Here Are All The Black People is the most highly anticipated multicultural career fair for aspiring creatives in the advertising and design industries. HAATBP provides real world solutions to the lack of diversity in advertising creative departments. Companies that recognize the value of having creatives from diverse backgrounds and experiences on their team support this one-day event.
HAATBP was created a few years ago, following a discussion between advertising greats Jimmy Smith and Jeff Goodby about diversity in advertising, when the question was asked, "Where Are All The Black People?" The One Club decided to do something about it and thus created Here Are All The Black People as an answer. Here Are All The Black People is a one-day annual event where future multicultural creatives get to showcase their talent to top agencies and creative professionals in the business.
This year's agenda includes testimonials by top creatives from various agencies, portfolio-building workshops, portfolio reviews, live "elevator" pitches, mentoring sessions, one-on-one interviews with agency recruiters and more! Also, be sure to enter the HAATBP poster contest!
The event is open to students, recent graduates and professionals looking for a career change, also industry creatives who are looking to give back, meet and hire new, diverse talent.
"Living A Creative Life"
Creative people tend to have creative talents in many other areas - whether as artists, authors, chefs, filmmakers, musicians, photographers, rappers – yes! Hear from great creatives who share their insights on how to live and craft a creative lifestyle and how their other creative outlets have influenced them and helped then to succeed in advertising.
"Creativity is a Global Currency"
As the world continues to become one large amazing global community, many agencies now have offices all over the world offering services and solutions to their client's global needs. Creativity is the global currency that will expand your opportunities within our industry. Join panelists who have traveled, lived, and worked in cities around the world and hear them share their knowledge on why this is a great time to "go global!"
Author and veteran copywriter, William Burks Spencer has interviewed over 130 Creative Directors from around the world about how to "break in" to the advertising industry. Hear from top creatives who will share their knowledge on what it takes to create an outstanding portfolio that will give you an advantage to land that coveted job in the industry.
How often do you wish that you could sit down and get great advice from a top creative? Well, at HAATBP you will have an opportunity to do so! The mentoring sessions will consist of intimate groups of 25 participants with key creative professionals, who will share advice on select topics. This is a rare opportunity to get invaluable support and insight into the advertising industry. The goal of these sessions is to help attract and retain top talent in the industry through mentorship.
Portfolio reviews have become one of the most popular events at Here Are All the Black People. This is a great opportunity for students and young professionals to get one-on-one professional feedback on their portfolios from some of the best creative professionals in advertising. These face-to-face reviews are helpful in building a strong portfolio that will land you that coveted job.
PORTFOLIO BUILDING SESSION
We know that you have talent, but so does everyone else. So how do you build a portfolio that effectively communicates your most creative abilities? The portfolio building sessions will help guide you in creating a portfolio and give you tips on what to do and things to avoid. These sessions will give you an advantage when presenting your work in the industry.
LIVE ELEVATOR PITCH
A uniquely fun opportunity for selected participants to give a 3-minute elevator pitch to top creative professionals and recruiters on why you should "Hire Me." The client pitch is open to people from a variety of creative disciplines, actors, artists, singers etc., are encouraged to participate. The more creative your pitch, the better!
|8:30 – 9:30 AM||Coffee & Networking
Portfolio Review Check-In
|3:00 – 3:45 PM||Panel #2: Creativity Global As a Currency|
|9:30 – 10:30 AM||Opening Remarks & Keynote||3:45 – 5:45 PM||Portfolio Review Session 2|
|10:30 – 11:15 AM||Panel #1: Breaking In||4:00 – 5:00 PM||Mentoring Sessions C & D|
|11:15 – 1:15 PM||Portfolio Review Session 1||5:00 – 5:45 PM||Portfolio Building Session|
Brand building Session
|11:30 – 12:30 PM||Mentoring Sessions A & B||5:45 – 6:30 PM||Panel #3: Living a Creative Life|
|12:45 – 1:30 PM||Lunch||6:30 – 6:45 PM||Closing & Talent Pitch Winners Announced|
|1:30 – 3:00 PM||Live Talent Pitch||6:45 – 8:00 PM||Networking & Cocktail Hour|